NWEN: B to B Sales for Tech Entrepreneurs eIQ

Marketing gets you to the table. Selling is what you do when you're there. Whether you are meeting with a potential investor or a prospective buyer of your product, you are selling something to somebody. Since you may only have one time at the plate, you want to minimize your risk of striking out. Larry Sugarman, President of SMART Selling, Inc., has helped thousands of sales people in technology, service, and concept-based businesses improve their performance by applying research-based principles and practices. By demonstrating how to make your product or service something that your prospective customers must have, this work session will help instill these principles to maximize your probability of success. Working through check-lists and case studies, attendees are encouraged to participate fully. To that end, the session is most suited for entrepreneurs in the technology sector, who wish to sell products or services to businesses (vs. consumers). If this sounds like you, sign up today (space is limited)....if not, refer a friend and we'll look forward to seeing you at another NWEN event.

Cost: $30 for members, $60 for non-members